Small business insight and strategy specialists

Small Business Insight & Strategy Specialists


Not all businesses in the same sector face the same challenges. There may be themes that are common amongst some, many or most. However, differences in products, distribution, investment, operational structure, management, outlook and strategy all contribute to the individual identity of a business, its DNA if you like, and therefore how it might choose to proceed.

While we specialise in helping businesses to embrace the inexorable move towards online and digital customer interactivity, not all businesses will need or want to accommodate that move to the same extent or at the same pace. Some DNA will lend itself much more readily to change, some will be much more resistant or will need significant alterations even to take the first step.

At every stage we will be absolutely open and honest with you as to where we see the potential for your business as ultimately being, having worked with you to understand where you are and where you want to get to. We will then shine the light on any gaps, or gulfs, that might exist between the reality of where you are and what it would take either to fulfil your plans, or where we believe your true potential lies.

Sometimes our vision will exceed your own, other times it will not match up to your expectations. However, throughout the process we will discuss our reasons and opinions openly with you so that you can decide with the benefit of all the facts what you want to do with your business.

Why should you believe us when we say we will always act openly in sharing our honest view?

We are a small business in what everyone acknowledges is a small market in terms of building or destroying reputations. We come to you knowing what it is like to be a smaller business in an open market that stands in the midst of significant change. However, unless that prior credibility is reinforced by positive word-of-mouth from our future clients, our reputation will falter and, along with it, our business.

We will work with you shoulder-to-shoulder, business-owner to business-owner, familiar with the tasks and struggles that you have to deal with every day. That means we also recognise that time is of the essence for any business owner, and that decisions have to be made. In that environment, there’s no space for “niceties” where convention instead needs to be challenged, or we think you should consider doing something better or differently. Where we believe you’re already doing something well, we will also say so – openness and honesty will always include positive reinforcement alongside constructive suggestions for change.

If you’re looking for a traditional consultancy service that results in a boilerplate report that pulls as many punches as it lands, then Arun Bay is not for you.

However, if you’re serious about engaging a business-focused service that has first-hand experience of running a business and that will speak directly, openly and sometimes bluntly with you in order to help you achieve the best possible outcome, then please talk to us.